Reporting is very important for the social media work of the brands. As important as the content quality, communication strategy, proactive account management and moderation! Because reporting offers the most reliable data for measuring and evaluating all the work that was done and establishing new roadmaps. In short, each report provides you a golden recipe. Provided of course you know how to read and interpret it...

Reporting allows you to measure the success rate of social media works, social media strategies, the sponsored content and advertisements in social media; and whether they reached the correct audience or not. By reviewing regularly social media reports, it is possible to gauge whether the brands established an efficient communication with their target audience on social media. The report results show the weaknesses and strengths. Social media reports can be prepared in daily, weakly, monthly, quarterly and annual periods depending on the requests, expectations, interaction capacity, intensity of communication and sale targets. Sometimes, different report works can be made periodically. 

Quarterly reports: These are made 4 times a year during the established periods. These reports analyze the communication works performed by the brand during a three-month period of the year. It allows you to see how much the brand accomplished its communication targets on the social media during a specific quarter.

Half-year reports: These reports analyze how much of the brand’s communication targets were met during a 6-month period and what should be done about the year-end targets.

Annual reports: These reports analyze how much of the brand’s communication targets were met during the year and what should be done for the next year by providing numbers, data and detailed analysis.

Campaign reports: These are prepared after a campaign communication organized over the social media. It shows the access and interaction numbers reached by the campaign, its impact on sales and overall success of the campaign.

Daily reports: These types of reports are preferred by brands that are constantly interacting with their target audience and has a large communication volume. They are especially important for e-trade brands and their periodic and daily sales promotions. Additionally, positive, negative and neutral comment reports are prepared for accounts with high interaction traffic such as banks, municipalities and insurance companies. Pageviews and trend movements are tracked. Brands are given a chance to avoid possible crisis. 

Competitor analysis report: These are prepared to understand the communication strategies of the competitor brands and their effects. That way, it provides a reliable forecast for the competitors to gain the upper hand on social media. 

These types of reports can either be prepared manually or through a reporting tool. Monitoring and management tools allow you to see the positive and negative posts about your brand on the social media. A reporting tool allows you to create monthly, periodical, campaign-based and daily reports about your brand on the social media and analyze the communication, access and interaction targets of your brand.

In short, having social media reports sent to you on a regular basis and evaluating these reports allows you to see the identity of your brand on the social media, its shortcomings in terms of digital content marketing and thus a social media marketing strategy in line with your future communication targets. This way, you realize the weaknesses and strengths you have and gain the upper hand against your competitors.

Don’t neglect to have reports sent to you on a regular basis if you want to communicate with your audience with correct strategy and timing and gain the upper hand in the competition. If you want to have such an advantage, you should get a professional help about reporting and analysis.

Ahtapot Social Media is always here for you with its expert team to provide any service you might need including reporting and analysis!

Written by: Hilal KUTLU